Traffic Ultimatum
Module 7 - Buzz Marketing
As you can probably guess, Module 7 of Traffic Ultimatum covers generating publicity for your site, otherwise known as creating a buzz. If you get enough publicity, you will never have a traffic problem so this module is very important. You'll learn how to create press releases and even tactics for getting your site listed in real print publications.
|
|
Buzz Marketing Works for Traffic Ultimatum Launch, It Can Work For You Too!
So what exactly does buzz marketing mean in regards to the Traffic Ultimatum course? Buzz marketing relies on viral marketing or word-of-mouth to launch a campaign toward a particular trend or product. While many of such campaigns are organic, others can be launched through various techniques. Usually, this involves one person contacting key people within the target market to spread the word about the new product or trend. From there, information about the trend spreads through the marketplace. Buzz marketing can be strategically created with the right platform, tools, and people and Traffic Ultimatum shows you how to create it. |
For example, the book publishing industry is leaning toward a market shift toward ebooks from paper books with the introduction of portable e-readers. Avid readers have been skeptical about this high-tech shift in an industry that has long held to its traditional medium of physical books. In order to creating a campaign to start the buzz about ebooks, industry leaders with strong web presences, such as literary agents, editors, and writers, have started blogging about the facts and figures associated with ebooks and the benefits of accepting, and even investing in, the ebook transition.
This represents the method in which buzz marketing can be created. Key people communicating with a key audience in key online environments, such as blogs, chat rooms, and social media sites are the factors you need to create a buzz. You'll learn exactly how to achieve this from the buzz marketing module in Traffic Ultimatum.
Press Releases Can Get You More Traffic And Attention Than You Can Handle
Press releases can be a great way to generate traffic. But without the know how shown in the Traffic Ultimatum course, they can be hit or miss.
Press releases are formal written announcements directed to the media about various newsworthy subjects. Usually, they can be emailed or faxed directly to reporters with hopes that they will decide to do a story on the subject of the release. However, the internet introduces press release distribution services that make them accessible from the web.
Press releases must be written in a certain style and format. They must be written in unbiased, journalistic style and include specific facts and information about the event or topic being discuss in the release. They are a great way to gain exposure about things happening in your business: a blog launch, a new website, a new product, or a new program. However, it’s important to follow the rules of writing press releases if you want your press release to get attention from the media and the Traffic Ultimatum course covers these rules in addition to some traffic pulling tips.
With the popularity of online press release distribution services, you can easily distribute your press releases for very little money and perhaps even no money at all. These press releases even come up in web searches. They can be helpful tools in generating traffic to your site since each press release includes a boiler plate with information about your site and a link back to it.
As you can imagine, generating a buzz about your site can really give you a boost in traffic. The Traffic Ultimatum course shows you how to get that, it'll wind up being one of the most buzzed about courses for online marketers in 2010.
|
