Traffic Ultimatum
Module I - Search Engine Optimization

The first module in Traffic Ultimatum guides you through search engine optimization (SEO).

You'll also learn advanced market research tactics so you make sure you select phrases that you will undoubtably dominate before you start. And most importantly, this module covers the selection of your market, so you make sure you're entering a market where you'll earn money. First things first, let's cover what all this means if you're not already familiar...

Now one thing with search engine optimization is that it's complicated. So the Traffic Ultimatum course covers it, but you may find that you need more help actually beginning an SEO campaign. However, Traffic Ultimatum will still put you on the right path and get you started.

Search engines scan site content and design to determine if it is relevant in a keyword search. If you want to be ranked high in searches for your targeted keywords, search engine optimization is the way to achieve that rank. Website designs that are search engine friendly are important. Search engines look for words, menus, links, shopping carts, and other elements to determine how well your site fits that search.

Links and keywords are the most important features. Your targeted keywords should be included throughout your site. However, sites overly stuffed with keywords will be tossed out of the search. It’s essential to have a balanced, worthy site with valuable content.  Links to your site in other places on the web also build its credibility. Having you site linked from other respected sites on the web will improve your rank.

Again, Traffic Ultimatum will cover how to get ranking high in the search engines, but you'll likely only be ranking for the less competitive keywords. These keywords are often called, long-tail keywords and I'll cover them here...

Learn About Long tail keywords in Traffic Ultimatum

Keywords can be divided into two categories, known as short tail keywords and long tail keywords. Long tail keywords are ideal for SEO, especially as covered by Traffic Ultimatum, when you want to establish your site in a smaller, less competitive niche. Long tail keywords invariably narrow search results and allow you to specify your services or topics for the marketplace.

For example, ‘public relations’ is a very broad search term that will bring thousands of hits. If your site is in the public relations realm, you may be competing with thousands, if not millions, of other sites with similar content. However, you can narrow the search and the competition by using long tail keywords. For example, ‘literary public relations in Phoenix’ establishes the kind of public relations services offered and a geographical target market. This is known as a long tail keyword and these are the types of words you'll be able to dominate the search engines for by using the SEO module in Traffic Ultimatum.

Long tail keywords narrow the competition as well as your client base. Of all the people looking for PR services, only some of them will be looking for a literary publicist. However, you are more likely to attract quality traffic—as in, viewers seeking your specific product or service—by using long tail keywords.

So that means if you follow the Traffic Ultimatum course, you'll be able to rank well for long-tail keyphrases quickly and easily and start earning money from them.

The Traffic Ultimatum Market Research Segment Goes a Long Way to Ensure Profits

Before you begin any business venture, whether it’s a store front or a website, you need to determine the market for your service or product. A new business launched without proper research is more likely to fail because there’s no guarantee your product will sell. There must be a demand for your product in order to make money. Market research is essential and that's why it's covered in the very first module of Traffic Ultimatum.

Creating a salable product or service is about filling a need in the marketplace. In order for people to spend money on your product, it needs to solve some problem they’re facing and that problem needs to be big enough that they’re willing to invest in a solution. Keyword research can reveal what issues people are looking to the internet to resolve. What kind of sites come up? Find out if people are buying ads in your particular industry. Research articles, statistics and sales. All this is discussed in the Traffic Ultimatum course.

Then, it’s important to establish a niche. Competition can be quite steep when working in a broad market. By narrowing that market, you attract a more focused group of customers who know what they want and need and qualify your product with a specialization. For example, if you want to sell information about making money from home, you’re competing in a huge market. But by establishing a niche, for example, for single parents working from home, you narrow the competition and your clientele and by using the principles from the Traffic Ultimatum System, you'll be able to bring in a ton of targeted traffic.